Live Wires creates some noise in the music market by selling custom headphones for hundreds less than its competitors

Live Wires is a new and unique company, which makes custom-molded in ear headphones for the consumer market. Launched in 2007, the goal was simple — create an affordable professional-grade version of this technology, typically reserved for rock stars, and bring it to end users.

At the time of the company’s product launch in February 2007, custom molded earbuds cost around $800 to $900, putting them out of the reach of most consumers. Live Wire headphones retail for a mere $249.

The design of Live Wires features dual balanced armature drivers, one tweeter and one woofer. This driver pair combines to help give the earphones much higher-end sound quality and better efficiency than single driver moving coil designs, typical in the earbud market. The drivers have a range of 20 Hz to 16 KHz, offer 126 dB/mW sensitivity at 1 KHz, and have a mere 22 ohms of impedance. They also provide 25-28 dB of noise isolation as, well making them well suited for noisy environments like airports or during motorcycle or bus rides.

By comparison, Shure sells what is considered a relatively good in-ear headphone model, which are not custom molded but retail for around $119. The Shure se110 features a higher impedance of 27 ohms (lower is better) and a lower sensitivity of 113 dB/mW. The isolation for these phones is only 90 percent of ambient noise, only around a 19.5 dB noise isolation (25-28 dB is around a 99.9985% noise reduction).

Another interesting feature of the headphones is that the wires are full rotatable, allowing any style of wear. This allows for up and over the ear wear, or a more casual “Y” style of wear, with the cords dangling downwards. The cables also feature a custom adapter, which guarantees in-phase signal.

Live Wires co-developer John Diles tells DailyTech, “The creative process for the product was a result of my close relationship with Earl Neal, Toby Keith’s monitor engineer. Our lengthy conversations abotu ear monitoring and what features we’d like to offer led us to the introduction of Live Wires.”

Diles claims his target audience is everyone “from Jon Herington of Steely Dan — who enthusiastically endorses us — to a 16 year audiophile who wants to extract every minute tone flowing from his portable rig. We feel there is too large a discrepancy between what professional artists demand in their ears and what consumers of music have to tolerate in their ears.”

Diles points out that while the headphones are much lower priced than competitive entries, the parts used are from “the most prestigious manufacturers in the industry,” such as Knowles, which makes the balanced armatures.

Despite the fact that it is targeted to consumers, Diles says 40 percent of the headphones’ sales are to music professionals. Steely Dan’s guitarist, Jon Herington is an avid supporter. All of Jimmie Kimmel’s band wear the product. Mr. Diles points to this acceptance as a sign of the company’s success, stating, “Our dual-driver design is very pleasing sonicaly as well, as is evidenced by our rapid acceptance into the touring world.”

Deaf Dancing With The Stars contestant Marlee Matlin uses the Live Wires earphones when she performans. Matlin, like many legally deaf people, has some hearing in her inner ear. The high level of isolation lets her hear the music to some extent, critical to her performance.