We’ll be straight with you: trusting something like this to keep you awake in serious situations seems like a bad idea. Iconic’s “Wake Up” is apparently a plastic “thingie” that you wear behind your ear somewhat in the style of a hearing aid, which then vibrates if you slouch over — the assumption being that you’ve passed out in the midst of doing something important. We’re pretty sure that a lot of people can totally fall asleep anytime, anywhere, without even closing their eyes, let alone slumping over dramatically enough for this iPosture clone to catch wind of it. Regardless, we doubt the “Wake Up” functions as advertised, but it’s worth a shot if Krueger’s breathing down your neck, and probably worth the $17.65 asking price.