In broad, soap operatic strokes of the finest sort, IBM and Apple are at each other’s throats over Apple’s latest recruit: IBM’s vice president of microprocessor technology development. Improbably named Mark Papermaster, the man in question is responsible for IBM’s blade server division, and IBM is pretty sure there’s a non-compete in there somewhere, especially with Apple’s recent acquisition of PA Semi, a chip developer with PowerPC technology similar to IBM’s — IBM has filed lawsuits both against Apple in California (a state traditionally indifferent to non-competes) and against Papermaster in New York. We’re not going to get into all the sordid details, but just because IBM and Apple are very, very angry at each other right now doesn’t mean they’re mad at you. Probably.
With all of the political mudslinging going around this time of year, Apple has decided to add a different type of mudslinging to the barrage of TV commercials. Tonight, they released two new “Get a Mac” ads: Bean Counter, and V Word.
In Bean Counter [direct video link], PC is sitting at a desk, counting money out into two stacks. The largest stack is for advertising and the smaller stack is for bug fixes for Vista. When Mac questions him, he says that he’s having to take drastic action because of the frustration of Vista users. In the end, PC gives up budgeting and puts all of his money into advertising. This commercial is no doubt in response to Microsoft’s recent advertising strategies. In V Word [direct video link], PC makes every attempt to “beep out” the word “Vista” in the ad.
Sure, these commercials are well thought out and somewhat funny; but is Apple’s mudslinging getting a little old? Tell us your thoughts in the comments below, and don’t forget to take part in our poll. You can watch the new commercials by visiting the Apple website.
Thanks for the tip, Tony!
For individual Mac users or small businesses, it’s usually not a problem deploying new Macs with a standard image — as a Mac support specialist, you might just load each machine manually. But imagine if you need to deploy hundreds or thousands of Macs, PCs, or XServes. You’d need a small army of techs or a way to do the job automatically.
That’s where DeployStudio comes in handy. This freeware tool can be used to create deployment files using Netboot, external USB or FireWire drives, or any AFP, SMB, or NFS sharepoint on the network.
DeployStudio works with Mac OS X 10.4.11 to 10.5.3 at this point, and is updated regularly to include new OS versions. The package consists of DeployStudio Server, DeployStudio Assistant, DeployStudio Admin, and diffPackageMaker.
DeployStudio Server creates a network based deployment server containing the images. Assistant is used to configure the server and to create the NetInstall sets, while Admin is used to monitor deployments, manage disk images and scripts, enter configurations, and more. diffPackageMaker can look at the difference between two file system snapshots and create installation packages based on what has been changed or added.
Detailed documentation PDFs and screencasts are available on the DeployStudio site.
You’ve seen our hands-on first impressions, now check the video summary of the new multi-touch, glass trackpad featured on Apple’s new MacBooks. It covers 2-, 3-, and 4- finger gestures in addition to the traditional 1 finger gestures some of you would like to direct towards Steve for all those glossy displays. See the demonstration after the break.
9:08AM PT — We’ve got a little less than an hour to go, so we’ll just kind of be loitering outside Apple Town Hall, waiting to spot Steve and the unicorn that is his new MacBook Pro.
We’re at Apple HQ! There’s going to be a bit of a wait before we get going, but stick close by!
Photos by Ryan Block