We didn’t think it’d take too terribly long to make it happen, but Albatron is taking Microsoft’s heed and is already demonstrating a prototype 22-inch monitor with multi-touch, intended for use with whatever Windows 7 will eventually come to be called. The early verdict on the 1680 x 1050 display? TG Daily says it “works much better than we expected,” but we said the same thing about Surface when it debuted last year — so maybe it simply works as well as it should.

The pre-WWDC Apple rumor mill has finally churned out something that doesn’t have the words “3G” and “iPhone” involved — sources have told both Ars Technica and our friends at TUAW that Steve will also use his keynote to introduce the next major version of OS X, codenamed “Snow Leopard.” As the derivative release name indicates, there aren’t many changes in store from 10.5 Leopard — Apple’s said to instead be focusing on tightening up speed and stability as it starts producing more mobile devices. What’s more, this could be the end of PowerPC and Universal support in OS X, as Snow Leopard is said to be Intel-only. That’s bound to ruffle a few feathers, but things could get even more heated if Carbon is deprecated as is also being rumored. We’ll see when we see — Monday can’t get here fast enough.

Read - TUAW post
Read - Ars post

Aside from the obvious PR blitz, we can’t really figure out what AMD is doing here. You see, its AMD LIVE! Home Cinema platform was actually introduced way back in January of 2007, yet it seems pretty confident that this stuff is brand new at Computex. Whatever the case, we can now assume that a new aspect has been added in to “enable solution providers to address the growing home entertainment arena through a consistent, highly-capable design.” The package also supports Phenom X4 9000 / X3 8000 CPUs and ATI Radeon HD graphics, and it’s obviously designed to be used on HTPCs, mini-towers and otherwise vanilla desktops. If you’re interested in wading through the mess that is the press release about this “new” technology, be our guest via the read link below.

The Everex gPC2 and Cloudbook will only be avaiable online, due to lackluster brick-and-mortar sales

While consumer-oriented Linux has been on a rise of late due to healthy sales of the ASUS Eee PC, and Dell which offers a range of notebooks and desktops preloaded with Ubuntu on their website, the store shelves don’t quite seem ready for the March of the Penguins to reach their desktops.

Wal-Mart, the sole brick-and-mortar retailer of Everex’s $199 gPC, has effectively pulled the Linux-based machine off its store shelves, citing a lack of demand. Oddly enough, the in-store supplies of the gPC were sold out across the approximately 600 stores that received shipments — but Wal-Mart spokesperson Melissa O’Brien stated that “This really wasn’t what our customers were looking for.”

Online buyers didn’t appear to share these feelings, and the Wal-Mart.com site is now offering the second-generation gPC2 for sale, in addition to Everex’s CloudBook, an ultraportable Linux laptop aiming to cut into the Eee PC’s market.

With competition in the low-budget PC market heating up in 2008, the lack of licensing fees could mean that Linux will be found on many more desktops and laptops — but if the sales of the gPC are any indication, it may still be some time before it gains a serious foothold in the mainstream retail market.

According to Net Applications, Linux held on to only 0.67% market share in January 2008. This figure pales in comparison to OS X which commanded 7.57% of the market and Windows which continues to outshine all with 91.46% of the OS market.

Recently there has been a lot of talk about how piracy affects PC gaming. And if you listen to game developers, it apparently is a foregone conclusion - if a high quality PC game doesn’t sell as many copies as it should, it must be because of piracy.

Now, I don’t like piracy at all. It really bugs me when I see my game up on some torrent site just on the principle of the matter. And piracy certainly does cost sales. But arguing that piracy is the primary factor in lower sales of well made games? I don’t think so.
Is it about business or glory?

Most people who know of Stardock in the gaming world think of it as a tiny indie shop. And we certainly are tiny in terms of game development. But in the desktop enhancement market, Stardock owns that market and it’s a market with many millions of users. According to CNET, 6 of the top 10 most popular desktop enhancements are developed by Stardock. Our most popular desktop enhancement, WindowBlinds, has almost 14 million downloads just on Download.com. We have over a million registered users.

If you want to talk about piracy, talk about desktop enhancements. The piracy on that is huge. But the question isn’t about piracy. It’s about sales.

So here is the deal: When you develop for a market, you don’t go by the user base. You go by the potential customer base. That’s what most software companies do. They base what they want to create on the size of the market they’re developing for. But not PC game developers.

PC game developers seem to focus more on the “cool” factor. What game can they make that will get them glory with the game magazines and gaming websites and hard core gamers? These days, it seems like game developers want to be like rock stars more than businessmen. I’ve never considered myself a real game developer. I’m a gamer who happens to know how to code and also happens to be reasonably good at business.

So when I make a game, I focus on making games that I think will be the most profitable. As a gamer, I like most games. I love Bioshock. I think the Orange Box is one of the best gaming deals ever. I love Company of Heroes and Oblivion was captivating. My two favorite games of all time are Civilization (I, II, III, and IV) and Total Annihilation. And I won’t even get into the hours lost in WoW. Heck, I even like The Sims.

So when it comes time to make a game, I don’t have a hard time thinking of a game I’d like to play. The hard part is coming up with a game that we can actually make that will be profitable. And that means looking at the market as a business not about trying to be “cool”.
Making games for customers versus making games for users

So even though Galactic Civilizations II sold 300,000 copies making 8 digits in revenue on a budget of less than $1 million, it’s still largely off the radar. I practically have to agree to mow editors lawns to get coverage. And you should see Jeff Green’s (Games for Windows) yard. I still can’t find my hedge trimmers.

Another game that has been off the radar until recently was Sins of a Solar Empire. With a small budget, it has already sold about 200,000 copies in the first month of release. It’s the highest rated PC game of 2008 and probably the best selling 2008 PC title. Neither of these titles have CD copy protection.

And yet we don’t get nearly the attention of other PC games. Lack of marketing on our part? We bang on the doors for coverage as next as the next shop. Lack of advertising? Open up your favorite PC game publication for the past few months and take note of all the 2 page spreads for Sins of a Solar Empire. So we certainly try.

But we still don’t get the editorial buzz that some of the big name titles do because our genre isn’t considered as “cool” as other genres. Imagine what our sales would be if our games had gotten game magazine covers and just massive editorial coverage like some of the big name games get. I don’t want to suggest we get treated poorly by game magazine and web sites (not just because I fear them — which I do), we got good preview coverage on Sins, just not the same level as one of the “mega” titles would get. Hard core gamers have different tastes in games than the mainstream PC gaming market of game buyers. Remember Roller Coaster Tycoon? Heck, how much buzz does The Sims get in terms of editorial when compared to its popularity. Those things just aren’t that cool to the hard core gaming crowd that everything seems geared toward despite the fact that they’re not the ones buying most of the games.

I won’t even mention some of the big name PC titles that GalCiv and Sins have outsold. There’s plenty of PC games that have gotten dedicated covers that haven’t sold as well. So why is that?

Our games sell well for three reasons. First, they’re good games which is a pre-requisite. But there’s lots of great games that don’t sell well.

The other two reasons are:
Our games work on a very wide variety of hardware configurations.
Our games target genres with the largest customer bases per cost to produce for.

We also don’t make games targeting the Chinese market

When you make a game for a target market, you have to look at how many people will actually buy your game combined with how much it will cost to make a game for that target market. What good is a large number of users if they’re not going to buy your game? And what good is a market where the minimal commitment to make a game for it is $10 million if the target audience isn’t likely to pay for the game?

If the target demographic for your game is full of pirates who won’t buy your game, then why support them? That’s one of the things I have a hard time understanding. It’s irrelevant how many people will play your game (if you’re in the business of selling games that is). It’s only relevant how many people are likely to buy your game.

Stardock doesn’t make games targeting the Chinese market. If we spent $10 million on a PC game explicitly for the Chinese market and we lost our shirts, would you really feel that much sympathy for us? Or would you think “Duh.”

You need a machine how fast?

Anyone who keeps track of how many PCs the “Gamer PC” vendors sell each year could tell you that it’s insane to develop a game explicitly for hard core gamers. Insane. I think people would be shocked to find out how few hard core gamers there really are out there. This data is available. The number of high end graphics cards sold each year isn’t a trade secret (in some cases you may have to get an NDA but if you’re a partner you can find out). So why are companies making games that require them to sell to 15% of a given market to be profitable? In what other market do companies do that? In other software markets, getting 1% of the target market is considered good. If you need to sell 500,000 of your game to break even and your game requires Pixel Shader 3 to not look like crap or play like crap, do you you really think that there are 50 MILLION PC users with Pixel Shader 3 capable machines who a) play games and b) will actually buy your game if a pirated version is available?

In our case, we make games that target the widest possible audience as long as as we can still deliver the gaming experience we set out to. Anyone who’s looked at the graphics in Sins of a Solar Empire would, I think, agree that the graphics are pretty phenomenal (particularly space battles). But could they be even fancier? Sure. But only if we degraded the gaming experience for the largest chunk of people who buy games.

The problem with blaming piracy

I don’t want anyone to walk away from this article thinking I am poo-pooing the effect of piracy. I’m not. I definitely feel for game developers who want to make kick ass PC games who see their efforts diminished by a bunch of greedy pirates. I just don’t count pirates in the first place. If you’re a pirate, you don’t get a vote on what gets made — or you shouldn’t if the company in question is trying to make a profit.

The reason why we don’t put copy protection on our games isn’t because we’re nice guys. We do it because the people who actually buy games don’t like to mess with it. Our customers make the rules, not the pirates. Pirates don’t count. We know our customers could pirate our games if they want but choose to support our efforts. So we return the favor - we make the games they want and deliver them how they want it. This is also known as operating like every other industry outside the PC game industry.

One of the jokes I’ve seen in the desktop enhancement market is how “ugly” WindowBlinds skins are (though there are plenty of awesome ones too). But the thing is, the people who buy WindowBlinds tend to like a different style of skin than the people who would never buy it in the first place. Natural selection, so to speak, over many years has created a number of styles that seem to be unique to people who actually buy WindowBlinds. That’s the problem with piracy. What gets made targets people who buy it, not the people who would never buy it in the first place. When someone complains about “fat borders” on some popular WindowBlinds skin my question is always “Would you buy WindowBlinds even if there was a perfect skin for you?” and the answer is inevitably “Probably not”. That’s how it works in every market — the people who buy stuff call the shots. Only in the PC game market are the people who pirate stuff still getting the overwhelming percentage of development resources and editorial support.

When you blame piracy for disappointing sales, you tend to tar the entire market with a broad brush. Piracy isn’t evenly distributed in the PC gaming market.

Blaming piracy is easy. But it hides other underlying causes. When Sins popped up as the #1 best selling game at retail a couple weeks ago, a game that has no copy protect whatsoever, that should tell you that piracy is not the primary issue.

In the end, the pirates hurt themselves. PC game developers will either slowly migrate to making games that cater to the people who buy PC games or they’ll move to platforms where people are more inclined to buy games.

In the meantime, if you want to make profitable PC games, I’d recommend focusing more effort on satisfying the people willing to spend money on your product and less effort on making what others perceive as hot. But then again, I don’t romanticize PC game development. I just want to play cool games and make a profit on games that I work on.

The Apple Store is back online with Aperture 2 for $199 but little else. While Aperture 2 is certainly a boon to the pro photographers among us, it seems abundantly clear that this Tuesday isn’t bringing you a MacBook Pro update, which fills us with great sadness. We were also hoping for that Apple TV (take 2) update to finally hit, or perhaps a MacBook spec bump, but no dice there either. Perhaps this whole “unreasonable optimism” thing is overrated.

Hey, it’s not Microsoft’s fault that 2011 sounds like the realm of jet pack VR massage cars, but it’s certainly a long ways away any way you slice it. Contrary to previous rumors of Microsoft planning a Windows 7 release sometime in 2009, Microsoft has apparently gotten in touch with WinVistaClub and set the record straight: Windows 7 is in “planning stages,” and development will take approximately three years. Microsoft wouldn’t comment on that supposed leak we spotted last week, and of course denied any implications that development was being accelerated to make up for Vista shortcomings. We can’t help but wonder how different the OS landscape will look three years from now, with Linux rapidly reaching feature and usability parity, while Apple plugs away at OS X and cloud computing lands everywhere, but we’re sure Vista SP1 won’t be the last bid Microsoft makes at this generation.

[Via The Inquirer]

Update: Other quotes from Microsoft has the date set at 3 years from the launch of Vista, which would indeed land it around 2009, so perhaps all hope is not lost. No date is set yet, and our money is on 2010 at the earliest.

Hey, it’s not Microsoft’s fault that 2011 sounds like the realm of jet pack VR massage cars, but it’s certainly a long ways away any way you slice it. Contrary to previous rumors of Microsoft planning a Windows 7 release sometime in 2009, Microsoft has apparently gotten in touch with WinVistaClub and set the record straight: Windows 7 is in “planning stages,” and development will take approximately three years. Microsoft wouldn’t comment on that supposed leak we spotted last week, and of course denied any implications that development was being accelerated to make up for Vista shortcomings. We can’t help but wonder how different the OS landscape will look three years from now, with Linux rapidly reaching feature and usability parity, while Apple plugs away at OS X and cloud computing lands everywhere, but we’re sure Vista SP1 won’t be the last bid Microsoft makes at this generation.

[Via The Inquirer]

Update: Other quotes from Microsoft has the date set at 3 years from the launch of Vista, which would indeed land it around 2009, so perhaps all hope is not lost. No date is set yet, and our money is on 2010 at the earliest.

The Skyfire browser is set to finally bring PC-like browsing to your Windows Mobile device with crazy speeds and support for all manner of embedded content. Sure, there are ways to get Youtube and other mobile video content through proxy sites that convert on the go or with other 3rd-party applications, but this puppy does it all in one sweet and free package. Facebook and Myspace pages load up in no time, video plays in the browser, and all of this is accomplished with some server side magic on the part of the Skyfire server but is completely transparent to the user. All flavors of Windows Mobile — 5 and 6 for both touchscreen and not — are supported with the roadmap hinting at Symbian support in the near future. Sounds too good to be true? It is, and you don’t have to just take our word for it, follow the read link to get signed up for the beta, this is something that just cannot be missed.

Update: Check the video of it in action after the break.

As the unfortunate trend continues, yet another kiddo has found their Christmas PMP replaced with something that’s, well, not a PMP. In today’s episode, we find a Washington, D.C. girl that unwrapped an iPod earlier this week and discovered that the only Apple product tucked within was the inner packaging. Instead, a clever note was stashed inside (presumably with a paperweight of some sort) that read: “Reclaim your mind from the media shackles. Read a book and resurrect yourself. To claim your capitalistic garbage go to your nearest Apple store.” Oh, and just in case you really needed more than one guess as to where this thing came from, here’s a hint: it was sold by the same retailer who passed on Wii demo units due to “safety” concerns.

[Via TUAW]